To do this assignment, I asked ChatGPT a series of questions to gather information and create a customer persona for someone who would shop at City Brew Coffee.
Information I need
Prompt: I want to create a customer persona. What information do you need to create it?
Results:
Reasons they might not choose the business
Business name
Target customer
Age
Location
Occupation
Income
Education level
Family/relationship status
Interests and hobbies
Personality
Goals
Needs
Problems or challenges
Buying habits
Favorite stores/brands
Factors influencing purchases
Reasons they would choose the business
After I received this information, I gathered the information I know about City Brew and told ChatGPT. I provided the basic information of the target person City Brew attracts including age, gender, income and more.
Prompt: Here is a list of the information about someone who would shop at City Brew. What other information do you need to create a customer persona?
Response: ChatGPT told me that it had enough information to create a basic customer persona for City Brew Coffee.
Prompt: With the given infomation, please make a customer persona of a customer that would shop at City Brew Coffee.
Response:
Customer Persona: “The Ambitious College Student”
👩🎓 Persona Overview
Name: Emily
Age: 21
Location: Spearfish, South Dakota
Occupation: College student & tutor
Education: Working toward a Bachelor’s degree in Biology
Income: Approximately $500/month
Relationship: Has a boyfriend; has one sister
🌲 Lifestyle & Interests
Emily is an active college student who enjoys spending time outdoors. In her free time, she likes:
- Hiking
- Fishing
- Running
- Spending time with her boyfriend and family
- Studying and tutoring other students
She is shy at first but becomes fun and outgoing once people get to know her.
🎯 Goals
Emily is very motivated academically and wants to:
- Earn a 4.0 GPA
- Successfully complete her Biology degree
- Find a good-paying job after graduation
- Build a successful career while still enjoying her personal life
☕ Needs
Emily needs a place outside of her dorm where she can:
- Study without distractions
- Tutor other students
- Relax while doing homework
- Enjoy good coffee
- Feel comfortable and welcome
She prefers a quiet, warm, and inviting environment where she can spend several hours studying.
😫 Pain Points
Emily has difficulty concentrating in her dorm because her roommate is often loud. This makes it difficult for her to study and complete her schoolwork.
Because of this, a coffee shop can provide her with the comfortable study environment that her dorm does not provide.
💰 Buying Habits
Emily enjoys shopping and admits that she has a tendency to spend money easily. She is attracted to products and experiences that she likes, but price still plays an important role in her purchasing decisions.
She shops at stores such as:
- Barnes & Noble
- Aerie
- Free People
When deciding whether to purchase something, the two biggest factors for her are cost and how much she likes the product.
📱 Purchase Influences
Emily is most likely to make a purchase when:
- She likes the product or experience.
- The price feels reasonable.
- The product provides value to her.
For City Brew Coffee, the combination of coffee + a comfortable study environment makes the experience valuable to her.
☕ Why She Chooses City Brew Coffee
Emily loves coffee, but she also sees City Brew as more than just a place to get a drink. It gives her a place to:
- Study
- Do homework
- Tutor other students
- Relax
- Get away from her noisy dorm
- Enjoy a warm and inviting atmosphere
City Brew can therefore become part of her daily college routine, rather than simply being a place she visits occasionally.
🚫 Why She Might Not Buy
One potential concern is that City Brew is not a local company. Since Emily lives in a smaller South Dakota community, she may prefer supporting local businesses.
City Brew could address this by emphasizing its connection to the local community, student-friendly atmosphere, and value it provides to college students.
💡 Marketing Opportunity
The ideal marketing strategy for Emily would focus on City Brew as a student’s home away from home.
Marketing could emphasize:
- Quiet study spaces
- Comfortable seating
- Affordable student options
- Coffee for long study sessions
- A welcoming atmosphere
- A place to tutor or meet with classmates
- Student discounts or loyalty rewards
Search Engine Optimization (SEO)
I used ChatGPT to find a list of keywords that that people use when they search up information about City Brew Coffee in Spearfish SD.
Prompt: Make a list of the top 5 keywords people use to find information about City Brew Coffee on Google
Response: Based on your customer persona and what a college student in Spearfish would likely search for, the top 5 Google keywords/phrases I’d recommend are:
Best coffee shop in Spearfish
City Brew Coffee
City Brew Coffee near me
City Brew Coffee Spearfish
Coffee shops in Spearfish SD
Content Creation
I asked ChatGPT to create three different ideas for a blog post that would be of interest to the soemone the customer persona it created would relate to and want to read.
Prompt: Write blog post ideas about city brew coffee that the customer persona created earlier is searching for.
Response: If City Brew wanted to target this particular persona, I would prioritize:
1. “5 Reasons City Brew Coffee Is the Perfect Study Spot for College Students”
→ Directly addresses her biggest problem.
2. “How to Create the Perfect Study Session at a Coffee Shop”
→ Provides useful information while naturally introducing City Brew.
3. “Your Home Away From the Dorm: Why College Students Love Coffee Shops”
→ Connects emotionally with her need for a quiet, warm, inviting space.
The prompt that I chose to have ChatGPT write a blog post about was the “Your Home Away From the Dorm: Why College Students Love Coffee Shops”. I chose this one because in the customer persona, it states that her roommate is often loud and she can often not study in her dorm.
Response:
Creating Blog Post
I asked ChatGPT to create a blog post for the specific prompt that I chose because the title is the most relevant for the customer persona that it wrote.
Prompt: I want you to act as a blogger with expertise at City Brew Coffee. You are writing a blog post for “Your Home Away From the Dorm: Why College Students Love Coffee Shops” This post should be helpful for people learning about City Brew Coffee.
There should be a call to action at the end of each section. The length of the blog post will be 500 ish words. The tone will be informal.
You should write as an individual blogger with a personal approach so do not use plural first-person to refer to yourself. Eg. “our”, or “we”. Only use singular first-person. Do not use passive voice.
Response: Your Home Away From the Dorm: Why College Students Love Coffee Shops
College life can feel like a lot. Between classes, homework, tutoring, studying for exams, and trying to have a social life, finding a place where you can actually focus can make a huge difference.
For me, that’s where a good coffee shop comes in. A place like City Brew Coffee can feel like a home away from the dorm—a place where I can grab my favorite coffee, open my laptop, and finally get some work done without the distractions of my roommate.
Need a change of scenery? Grab your laptop and find your favorite spot at City Brew.
1. A Break From the Dorm
Dorm rooms can make studying difficult. Maybe your roommate wants to talk, someone down the hall plays loud music, or you simply feel tired of staring at the same four walls.
A coffee shop gives me a chance to get out of my room and reset. I can bring my homework, find a comfortable spot, order a coffee, and create a study routine that feels more enjoyable.
Sometimes, simply changing my surroundings helps me feel more motivated.
Feeling stuck in your dorm? Pack your schoolwork and make City Brew your next study destination.
2. Coffee Makes Studying More Enjoyable
Let’s be honest: studying for three hours doesn’t exactly sound exciting. Adding a coffee I enjoy can make the experience feel a little better.
Whether I need something to help me get through an early morning class or I want a drink to enjoy while working on an assignment, coffee can become part of my study routine.
City Brew gives college students a chance to combine something they already love—coffee—with something they have to do—schoolwork.
Make your next study session a little more enjoyable by treating yourself to a City Brew drink.
3. A Place to Study and Tutor
As a student and tutor, I know how important it is to have somewhere comfortable to meet another person. A dorm room doesn’t always provide the best environment for tutoring.
A coffee shop can give me a more relaxed setting to work through biology notes, explain homework, or meet with another student. I can focus on the conversation without feeling trapped in my dorm.
It also gives tutoring a more casual atmosphere. Sometimes grabbing a coffee and working through a difficult assignment feels much less stressful than sitting in a classroom.
Need a place to meet a study partner or tutoring student? Try City Brew for your next session.
4. Your Space to Recharge
College isn’t only about getting good grades. I also need time to breathe, relax, and enjoy myself.
A coffee shop can give me that balance. I can finish an assignment, put my laptop away, and take a few minutes to relax before heading to my next class or activity.
For an active student who enjoys running, hiking, and fishing, having a comfortable place to slow down can make a busy schedule feel more manageable.
Take a break from your busy schedule and give yourself a few minutes to relax at City Brew.
Make City Brew Your Home Away From Home
College can get stressful, but I don’t have to spend every study session in a noisy dorm. Finding a comfortable coffee shop can give me a place to focus, meet with friends, tutor, enjoy a favorite drink, or simply take a break.
For me, City Brew can become more than somewhere to buy coffee. It can become part of my college routine—a familiar place where I can work toward my goals while enjoying a little time for myself.
Ready for a new study spot? Stop by City Brew Coffee, grab your favorite drink, and make yourself at home.
Social Media Post
After ChatGPT created the blog post, I asked it to create a post that I can post on my business LinkedIn account based on the blog post that it just created.
Prompt: Create a LinkedIn post regarding “**Your Home Away From the Dorm: Why College Students Love Coffee Shops ” for this customer persona.
Result: ☕ Your Home Away From the Dorm: Why College Students Love Coffee Shops
College life can be busy. Between classes, studying, tutoring, and trying to maintain a social life, finding a comfortable place to focus can make all the difference.
For many college students, a coffee shop becomes more than just a place to grab a drink. It becomes a home away from the dorm.
When a dorm room gets noisy or distracting, City Brew Coffee can provide a warm and inviting change of scenery. It’s a place to open your laptop, work on homework, meet with a tutor or study partner, or simply enjoy a cup of coffee while taking a break.
As a college student working toward a degree and planning for a future career, having a space where I can focus helps me stay motivated and productive.
Sometimes, a better study session starts with something as simple as getting out of the dorm. 📚☕
Looking for your next favorite study spot? Grab your coffee, bring your homework, and make City Brew your home away from home.
#CityBrewCoffee #CollegeStudents #StudySpot #CollegeLife #CoffeeShop #StudentLife #StudyTips
Image Creation
To create an image that matches the social media post and the blog post, I used Leonardo.AI.
Prompt: I need to create an ai image that shows someone getting quality study time from coffee shop. Have Black Hills State University merch in the image and make it a 21 year old female with a friend.
Photo:
Last Remarks
This assignment showed me that AI can be used to create ideas and help us execute them. If I am ever having a hard time coming up with ideas and need help, AI can help get those creative juiced flowing!