Demographic Information
Age: City Brew markets to people from 18- mid 30s but offer things many people would like.
Gender: There customer base and marketing is mostly towards females, because that is most of the population of specialty coffee drinkers.
Location: City Brew Coffee serves people in the states of Wyoming, Montana, South Dakota and North Dakota.
Occupation: Since City Brew is a coffee shop that people can sit down in, it is common students and people with computer work to do for their jobs often visit. Along with people who would just like to visit.
Psychographic Information
Interests and hobbies: people who go to city brew enjoy being with friends, trying fun seasonal drinks and studying at coffee shops.
Lifestyle: The average City Brew customer has a busy school or work schedule and needs a place to get some work done.
Behavioral Information
Buying Behavior: The buying behavior of someone who comes to City Brew is usually a few times a week. Often times they visit in the morning or mid morning.
Online Behavior: Customers can check out Google Reviews, the menu online, the hours, and social media pages. City Brew has an Instagram, Facebook, and a TikTok account that is active.
Goals and Objectives
Short term goals: The short-term goal of a City Brew customer is to get a good drink to sip on and possibly have a nice place to sit down and visit or do some work.
Long term goals: The long-term goal of a City Brew customer is to have a reliable coffee shop where you can always rely on having a good drink.
Quotes from Google Reviews
“Amazing experience here. Nice and cool in this summer heat, free wifi, comfortable seating, fast friendly service. I come here every rally. If I was a local this would be my daily stop.”
“Nice place to grab a variety of coffee drinks and pastries. Lots of places to study on your own or have a conversation. Comfy seating for over 50 people with an indoor/outdoor fireplace. Nice tall windows for great views of the hills on three sides. Inspirational whether you’re relaxing and reading a book, sharing your faith, or closing a business deal.”
Customer Persona
Name: Lily
Age: 20 years old
Occupation: College student
Goals: Lily’s goals are to graduate with her bachelor’s degree with a 4.0. She also wants to be able to carve out time in her day for hanging out with friends and doing some hobbies she enjoys.
Challenges: Some challenges Lily faces are that it is hard to balance school and social life. It is also hard fo her to find joy while doing her schoolwork sometimes.
Personality: Lily is a quiet, hardworking, fun student. She needs some quiet time to herself to do all of her school assignments. She loves hanging out with her friends and going on vacations with her family.
Sources
City Brew Coffee – Bringing the Best to the Mountain West
